Information collected by the Platform
Personal identifiable information
Personal identifiable information means any information that may be used to uniquely identify an individual, including but not limited to the following:
Information about Your personal identity inter alia as name, age, date of birth, sex, height, weight, body measurements.
Your contact details such as Your address, postal code, telephone or mobile number and facsimile;
User ID information such as Your username, email address and other security-related information used by You in relation to access and use of Our Platform and Content. However, the password of Your account with the Platform automatically get saved in Our server when You create an account or register with the Platform which shall not be accessed by Mestermor unless desired under any legal obligation.
Information relating to payment instruments including credit card, debit card and any other payment instrument.
The aforementioned shall collectively be referred to as “Personal Information”. Personal Information will also include any personally identifiable information provided by You in any form during any interaction or communication with Us or any other users of Our Platform.
When You use Our Platform, We receive, collect and store Your Personal Information in order to record, support and facilitate Your participation in the activities You select and transactions You undertake (including to facilitate and process payments), track Your preferences, to provide You with a customized browsing experience, to notify You of any updated information and new activities, services, and other related functions offered by the Platform, keep You informed about latest content available on the Platform, special/promotional offers, and other facilities, services of the Platform, to assist You with customer service or technical support issues, to follow up with You after Your visit and, for research and development purposes. For the aforesaid purpose, We only collect such personal information that We consider relevant to understand You or Your interests.
Information about preferences, likes and dislikes:
We collect and process the information shared by You with respect to Your buying behavior, preferences, likes, dislikes and other information which We use for curating and providing the services requested by You.
Information we collect during access and use of Our Platform:
Apart from any Personal Information provided by You, We may also collect certain non-personal and/or technical information through third-party sources, platforms (such as social networking platforms, databases, online marketing firms, and ad targeting firms) and other channels.
Information we collect from other sources
We may access information about You from third-party sources and platforms (such as social networking Platforms, databases, online marketing firms, and ad targeting firms), including:
if You access third-party social networking services (such as Facebook or Twitter etc.) through the Platform, we may collect, personal contact information and/or any personal data that is part of Your profile on such third party social network and that You allow that third party social network to share with Us (e.g. name, email address, gender, birthday, city, profile picture, user ID, friend list). You can learn more about the data that We may obtain about You by visiting the platform of the relevant third-party social networking service.
demographic data, such as age range, gender, buying behavior, preferences and interests;
advertisement interaction and viewing data, such as ad click-through rates and information about how many times You viewed a particular ad; and
unique identifiers, including mobile device identification numbers, that can identify the physical location of such devices at the point of access in accordance with applicable law.
Please note that the Platform may combine the information that We collect with information We obtain from third-party sources for the purpose of facilitating Your experience and/or for rendering the services.
In addition to the above, We may collect information about how You use Our Platform such as the date and time You visit the Platform, the sections or pages of the Platform that You visit, the amount of time You spend viewing the Platform, the number of times You return to the Platform, visits to Platform outside Our network, and other click-stream data. Some of this information may be shared with partners who referred You to Our Platform and who will use the data to optimize who else they may refer to Our Platform. Sometimes this information can be shared with partners who help Us deliver ads to You on platforms not controlled by Us.
The aforementioned information herein collected by Us under Clause 3.1, 3.2 and 3.3 are collectively referred to as “Information”.
How will Information be used
Processing for User Login
We shall use the Information for processing Your login for Our Platform and/or identifying You as a User on the Platform.
Technical and functional management
We use technical data such as Your IP address to help diagnose problems and resolve issues related to functionality of the Platform.
Rendering of Services
The Information shall be used to render services availed by the Users (if registered) and complete and fulfil Your purchase, process payments and send notifications in this regard.
Improvement of Platform
We aggregate and analyze the Information that We collect and may use the same to monitor, administer and analyze use of the Platform, to increase Our Platform’s functionality, update new features and to better tailor Our content, services and design to suit Our Users’/visitors’ needs so as to provide them with a smooth, efficient, safe and customized experience while using the Platform.
Request fulfillment & to improve customer service
We may also use the Information that We collect to fulfill Your requests for services, and information, which helps Us respond to Your customer service requests and support needs, more efficiently. For example, We may use Your contact information to respond to Your customer service requests or to enable You to participate in features on the Platform such as quiz, surveys, polls, and message boards. We may also use information in the aggregate to understand how Our Users as a group use the services and resources provided on Our Platform and use feedback You provide to improve Our services.
Email Communications w.r.t Marketing and Newsletters etc.
We may use the Information that We collect to send You e-mail communications, such as editorial updates, information about Your account or changes to the Platform, newsletters, marketing and promotional messages about Our own or Our marketing partners’ products and services that may be of interest to You. It may also be used to respond to Your inquiries, questions, and/or other requests. If You signed up for one of Our email newsletters, We will also send You the newsletters that You requested. If You decide to opt-in to Our mailing list, You will receive emails that may include Mestermor news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, We include detailed unsubscribe instructions at the bottom of each email or User may contact Us via Our Platform.
We may display advertisements on the Platform, targeted based on information about You. For example, using Information collected through cookies, web beacons, and other sources, We may use demographic data or information about Your online activities or interests to display targeted advertising that may be relevant to Your preferences. Through this process, advertisers reach Platform visitors who are most interested in their products and You see advertising for products or services in which You may be interested.
In addition to the uses identified above, We may use the Information that We collect for any other purposes disclosed to You at the time We collect Your Information.
Disclosure of Information to others
Legal Requests and/or Compliance with Applicable Laws
We co-operate with law enforcement and regulatory inquiries, as well as other third parties to enforce laws, such as intellectual property rights, fraud and other rights, to help protect You and the community. Therefore, in response to a verified request by any statutory authority including but not limited to law enforcement authorities or other government officials relating to a criminal investigation or alleged illegal activity, We may (and You authorize Us to) disclose, as per the applicable laws, any/all of Your Information as is reasonably necessary to respond /comply with the statutory mandate including but not limited to court orders, or other legal process. We may access, use, transfer or disclose Your Personal Information to third parties such as government or law enforcement authorities or private parties, if it is legally and statutorily required to do so under any of the following conditions:
To satisfy any applicable law, rule, regulation, governmental requests or legal process.
To secure Our systems.
To respond to claims that an advertisement, posting or other Content violates the rights of a third party.
To protect the rights, property or personal safety of the Users and the public in general for any reason.
To detect, prevent or otherwise address fraud, security or technical issues.
To prevent or stop activity We may consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity.
In case of any illegal, unethical or legally actionable activity, We may use IP address or other device identifiers, to identify Users, and may do so in cooperation with third parties such as internet service providers, wireless service providers and/or law enforcement authorities, including disclosing such Information to third parties, all in Our discretion. Such disclosures may be carried out without notice to You. However, We shall not sell, share or rent the Users Information to any third party or use any Users’ e-mail id for sending any unsolicited mails.
Other Corporate Entities
Third Party Service Providers
With Users’ explicit consent
We do not sell or rent Users’ personal information to third parties for their marketing purposes, but with Your explicit consent, We may disclose Your personal information (i) to third parties for their marketing and advertising purposes; (ii) to send You promotions, notifications, or other services. However, the Users have the right to opt-out of receiving marketing communications about Mestermor/Platform.
Protection and Security Information collected by the Platform
We take Our security responsibilities very seriously and take all reasonable technical and organizational measures to protect Your Information once We have received it. We use Platform stringent security measures consistent with current best practices to protect the security, integrity and confidentiality of Your Information, Our Platform, email and mailing lists against unauthorized access and unlawful interception. These measures include technical, procedural, monitoring and tracking steps intended to safeguard data from misuse, unauthorized access or disclosure, loss, alteration or destruction.
We also have physical, electronic, and procedural safeguards that comply with the laws prevalent in India to protect personal information about You and, accordingly, We take appropriate security measures to protect against unauthorized access, alteration, disclosure or destruction of Your personal information, username, password, transaction information and data stored on Our Platform in compliance with the provisions of the Information Technology Act, 2000 and Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, to ensure the protection and preservation of Your privacy. In addition to the above, We, on best endeavor basis, try to limit access to Information of Our Users to only such Users who We believe reasonably need to come into contact with that information to provide products or services to You. However, no data transmissions over the internet can be guaranteed to be 100 percent secure. Consequently, We cannot ensure or warrant the security of any information You transmit to Us and You understand that any information that You share is done at Your own risk.
Retention of Personal Information
Change in Personal Information
You are responsible for maintaining the accuracy of the Personal Information submitted at the time of login (in case of a registered User). If there are any changes in Your Personal Information details, You may correct or update such Information. To do so, please log into Your account, and You will find an option for editing the Information You have submitted.
You expressly understand that under no circumstances, including, but not limited to, negligence, shall We be liable to You or any other person or entity for any direct, indirect, incidental, special, or consequential damages, including, but not limited to damages for loss of profits, goodwill, use, data or other intangible losses, resulting from circumstances, including but not limited to: (i) unauthorized access to or alteration of Information; (ii) any unauthorized access to or use of Our secure servers and/or any and all Information stored therein.
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For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
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